South Bucks Get Their Message Across!

Date: Tuesday 26/01/10

Targeted messages on refuse collection vehicles helps councils communicate effectively

South Bucks recently launched “Getting Our Message Across” with the help of IESE funding from the MKOB partnership. The project enables them to display messages on a fleet of refuse collection vehicles in order to better communicate with their community in a timely and relevant fashion.

The vehicles visit all streets and areas at least fortnightly and the system allows the council to choose messages that are appropriate to various geographical areas given their knowledge of the deomgraphic.

Frequent messaging of this nature is proving to be highly effective in achieveing high coverage and maximum imapct. The first messages were to publicise a high-profile anti-benefit fruad campaign, and the  next set will help to launch a new waste minimisation campaign.

Council departments have the opportunity to use the panels and it is expected that they will also be utilised by the elections team.